NORSE ANKER
APR. 2026 – PRESENT
NORSE ANKER
APR. 2026 – PRESENT
Anker Design System
Deployed across Norse Tech
Norse Atlantic Airways, Norway
Anker Design System
Deployed across Norse Tech
Norse Atlantic Airways, Norway
Anker Design System
Deployed across Norse Tech
Norse Atlantic Airways, Norway
EN
Norse Anker is a token-based design system built for Norse Atlantic Airways to unify color, typography, layout, and components across Web, App, and Crew App. As Norse’s product suite grew, teams developed their own visual languages in the absence of a shared system, resulting in inconsistent styles, redundant feature development, and a color system that was too limited to scale across digital products. Notably, cabin class color coding used across in-flight and offline signage was never carried into digital products. The project focused on redesigning the design foundation from the ground up, structuring a token-based color system around four naming axes, property, role, modifier, and status, to enable predictable scaling while meeting accessibility standards. The system is now being rolled out feature by feature and published as a Figma library for developers to use in implementation.
NO
Norse Anker er et token-basert designsystem utviklet for Norse Atlantic Airways for å samle farger, typografi, layout og komponenter på tvers av Web, App og Crew App. Etter hvert som Norse sin produktportefølje vokste, utviklet teamene egne visuelle uttrykk i mangel av et felles designsystem. Dette førte til inkonsekvente stiler, duplisert utvikling og et fargesystem som var for begrenset til å skalere på tvers av digitale produkter. Blant annet ble fargekodingen av kabinklasser, som brukes på skilting om bord og i andre offline-flater, aldri tatt i bruk i de digitale produktene. Prosjektet fokuserte på å redesigne designfundamentet fra grunnen av, med et token-basert fargesystem strukturert rundt fire navneakser, property, role, modifier og status, for å muliggjøre forutsigbar skalering samtidig som tilgjengelighetskrav ble ivaretatt. Systemet rulles nå gradvis ut på tvers av funksjoner og publiseres som et Figma-bibliotek som utviklere kan bruke i implementeringen.
Role
At Norse Coders, I led the redesign of Norse’s design system foundation, defining a scalable token structure and establishing reusable Figma components and developer-ready documentation. Working closely with designers and engineers, I aligned the system with Norse’s evolving product needs and introduced AI-assisted workflows with Claude Design and Claude Code to accelerate prototyping and improve collaboration.
EN
Norse Anker is a token-based design system built for Norse Atlantic Airways to unify color, typography, layout, and components across Web, App, and Crew App. As Norse’s product suite grew, teams developed their own visual languages in the absence of a shared system, resulting in inconsistent styles, redundant feature development, and a color system that was too limited to scale across digital products. Notably, cabin class color coding used across in-flight and offline signage was never carried into digital products. The project focused on redesigning the design foundation from the ground up, structuring a token-based color system around four naming axes, property, role, modifier, and status, to enable predictable scaling while meeting accessibility standards. The system is now being rolled out feature by feature and published as a Figma library for developers to use in implementation.
NO
Norse Anker er et token-basert designsystem utviklet for Norse Atlantic Airways for å samle farger, typografi, layout og komponenter på tvers av Web, App og Crew App. Etter hvert som Norse sin produktportefølje vokste, utviklet teamene egne visuelle uttrykk i mangel av et felles designsystem. Dette førte til inkonsekvente stiler, duplisert utvikling og et fargesystem som var for begrenset til å skalere på tvers av digitale produkter. Blant annet ble fargekodingen av kabinklasser, som brukes på skilting om bord og i andre offline-flater, aldri tatt i bruk i de digitale produktene. Prosjektet fokuserte på å redesigne designfundamentet fra grunnen av, med et token-basert fargesystem strukturert rundt fire navneakser, property, role, modifier og status, for å muliggjøre forutsigbar skalering samtidig som tilgjengelighetskrav ble ivaretatt. Systemet rulles nå gradvis ut på tvers av funksjoner og publiseres som et Figma-bibliotek som utviklere kan bruke i implementeringen.
Role
At Norse Coders, I led the redesign of Norse’s design system foundation, defining a scalable token structure and establishing reusable Figma components and developer-ready documentation. Working closely with designers and engineers, I aligned the system with Norse’s evolving product needs and introduced AI-assisted workflows with Claude Design and Claude Code to accelerate prototyping and improve collaboration.
EN
Norse Anker is a token-based design system built for Norse Atlantic Airways to unify color, typography, layout, and components across Web, App, and Crew App. As Norse’s product suite grew, teams developed their own visual languages in the absence of a shared system, resulting in inconsistent styles, redundant feature development, and a color system that was too limited to scale across digital products. Notably, cabin class color coding used across in-flight and offline signage was never carried into digital products. The project focused on redesigning the design foundation from the ground up, structuring a token-based color system around four naming axes, property, role, modifier, and status, to enable predictable scaling while meeting accessibility standards. The system is now being rolled out feature by feature and published as a Figma library for developers to use in implementation.
NO
Norse Anker er et token-basert designsystem utviklet for Norse Atlantic Airways for å samle farger, typografi, layout og komponenter på tvers av Web, App og Crew App. Etter hvert som Norse sin produktportefølje vokste, utviklet teamene egne visuelle uttrykk i mangel av et felles designsystem. Dette førte til inkonsekvente stiler, duplisert utvikling og et fargesystem som var for begrenset til å skalere på tvers av digitale produkter. Blant annet ble fargekodingen av kabinklasser, som brukes på skilting om bord og i andre offline-flater, aldri tatt i bruk i de digitale produktene. Prosjektet fokuserte på å redesigne designfundamentet fra grunnen av, med et token-basert fargesystem strukturert rundt fire navneakser, property, role, modifier og status, for å muliggjøre forutsigbar skalering samtidig som tilgjengelighetskrav ble ivaretatt. Systemet rulles nå gradvis ut på tvers av funksjoner og publiseres som et Figma-bibliotek som utviklere kan bruke i implementeringen.
Role
At Norse Coders, I led the redesign of Norse’s design system foundation, defining a scalable token structure and establishing reusable Figma components and developer-ready documentation. Working closely with designers and engineers, I aligned the system with Norse’s evolving product needs and introduced AI-assisted workflows with Claude Design and Claude Code to accelerate prototyping and improve collaboration.
Project Goal
Project Goal
Building a Design System That Could Scale
Crew Survey & Interviews for
Norse FLØY
The previous design system defined only a narrow set of visual rules, with no framework to scale into a growing digital ecosystem. Many colors and text styles also fell short of EU accessibility standards, creating real issues with contrast and readability across products. Solving this meant expanding Norse Atlantic's existing, limited brand guidelines into a design system built for accessible, digital-first products, one that could scale consistently across every channel.
The previous design system defined only a narrow set of visual rules, with no framework to scale into a growing digital ecosystem. Many colors and text styles also fell short of EU accessibility standards, creating real issues with contrast and readability across products. Solving this meant expanding Norse Atlantic's existing, limited brand guidelines into a design system built for accessible, digital-first products, one that could scale consistently across every channel.
Project Goal
Building a Design System That Could Scale
The previous design system defined only a narrow set of visual rules, with no framework to scale into a growing digital ecosystem. Many colors and text styles also fell short of EU accessibility standards, creating real issues with contrast and readability across products. Solving this meant expanding Norse Atlantic's existing, limited brand guidelines into a design system built for accessible, digital-first products, one that could scale consistently across every channel.
The redesign started with the foundational elements, color, typography, layout, radius, and spacing, which would underpin every component built on top of them. The color system was structured around four naming axes: property, role, modifier, and status. This structure allows the system to scale predictably as new products and features are introduced, without requiring new colors to be defined case by case.
The redesign started with the foundational elements, color, typography, layout, radius, and spacing, which would underpin every component built on top of them. The color system was structured around four naming axes: property, role, modifier, and status. This structure allows the system to scale predictably as new products and features are introduced, without requiring new colors to be defined case by case.
Accessibility was built into the system from the outset. Every foreground and background combination was designed to meet EU accessibility standards, making compliant contrast the default. The existing cabin-class color logic used across in-flight and offline signage was also extended into digital, bringing Premium and Economy color coding into the digital system.
Accessibility was built into the system from the outset. Every foreground and background combination was designed to meet EU accessibility standards, making compliant contrast the default. The existing cabin-class color logic used across in-flight and offline signage was also extended into digital, bringing Premium and Economy color coding into the digital system.
Anker Design System | Color Foundation
Anker Design System | Color Foundation
In Practice
In Practice
Applying & Scaling the Design Foundation
Crew Survey & Interviews for
Norse FLØY
The foundation is now being rolled out feature by feature across Norse’s product suite, with the token system published as a Figma library actively used by developers in implementation. Supporting documentation has also been established as an internal resource. Reusable components have reduced implementation time for recurring features, while integration with Claude Code and internal AI tooling supports design QA and faster prototyping. The next phase focuses on expanding component coverage.
The foundation is now being rolled out feature by feature across Norse’s product suite, with the token system published as a Figma library actively used by developers in implementation. Supporting documentation has also been established as an internal resource. Reusable components have reduced implementation time for recurring features, while integration with Claude Code and internal AI tooling supports design QA and faster prototyping. The next phase focuses on expanding component coverage.
In Practice
Applying & Scaling the Design Foundation
The foundation is now being rolled out feature by feature across Norse’s product suite, with the token system published as a Figma library actively used by developers in implementation. Supporting documentation has also been established as an internal resource. Reusable components have reduced implementation time for recurring features, while integration with Claude Code and internal AI tooling supports design QA and faster prototyping. The next phase focuses on expanding component coverage.
Norse Web | Homepage Redesign
Norse Web | Homepage Redesign
