NORSE FLØY
JUN. 2025 – PRESENT
NORSE FLØY
JUN. 2025 – PRESENT
B2E iOS Mobile & Tablet App
Internally rolled out to Norse Atlantic Airways crew
Norse Coders, Arendal, Norway
B2E iOS Mobile & Tablet App
Internally rolled out to Norse Atlantic Airways crew
Norse Coders, Arendal, Norway
B2E iOS Mobile & Tablet App
Internally rolled out to Norse Atlantic Airways crew
Norse Coders, Arendal, Norway
EN
Fløy is Norse Atlantic Airways’ first in-house crew roster application, created to replace fragmented and opaque rostering workflows previously handled through external tools and paper-based processes. The project was initiated to improve transparency, fairness, and efficiency in how crew members are assigned to flights, while giving them better visibility and influence over their schedules. Designed as a mobile and tablet experience, Fløy serves as a daily operational hub for pilots and cabin crew. The mobile app supports roster viewing, requests, check-in, communication, and notifications, while the iPad experience replaces printed passenger manifests with a digital, seat-based overview for in-flight service. Together, the platform aims to increase crew utilization, reduce operational friction, and improve overall crew satisfaction.
NO
Fløy er Norse Atlantic Airways sin første interne app for bemanningsplanlegging, utviklet for å erstatte fragmenterte og lite transparente arbeidsprosesser basert på eksterne systemer og papirbaserte løsninger. Prosjektet ble startet for å øke åpenhet, rettferdighet og effektivitet i hvordan mannskap blir tildelt flyvninger, samtidig som man gir dem bedre innsikt og mulighet til å påvirke egen turnus. Fløy er designet for både mobil og nettbrett og fungerer som et daglig operativt verktøy for piloter og kabinbesetning. Mobilappen støtter visning av turnus, forespørsler, innsjekk, kommunikasjon og varsler, mens iPad-løsningen erstatter trykte passasjerlister med en digital, setebasert oversikt for bruk om bord. Plattformen legger grunnlaget for bedre ressursutnyttelse, færre feil og økt tilfredshet blant mannskapet.
Role
At Norse Coders, I led the end-to-end UX/UI design of Fløy, taking it from early concept sketches to a production-ready mobile and iPad app used by pilots and cabin crew. Working closely with product managers and engineers, I translated complex operational requirements into clear, usable experiences, redesigning the externally dependent roster system as a mobile-first workflow and replacing paper-based in-flight operations with an iPad-based digital manifest. By establishing a consistent visual language and development-ready design foundations, the project improved transparency and efficiency in daily crew operations while laying the groundwork for future feature expansion and data-driven improvements.
EN
Fløy is Norse Atlantic Airways’ first in-house crew roster application, created to replace fragmented and opaque rostering workflows previously handled through external tools and paper-based processes. The project was initiated to improve transparency, fairness, and efficiency in how crew members are assigned to flights, while giving them better visibility and influence over their schedules. Designed as a mobile and tablet experience, Fløy serves as a daily operational hub for pilots and cabin crew. The mobile app supports roster viewing, requests, check-in, communication, and notifications, while the iPad experience replaces printed passenger manifests with a digital, seat-based overview for in-flight service. Together, the platform aims to increase crew utilization, reduce operational friction, and improve overall crew satisfaction.
NO
Fløy er Norse Atlantic Airways sin første interne app for bemanningsplanlegging, utviklet for å erstatte fragmenterte og lite transparente arbeidsprosesser basert på eksterne systemer og papirbaserte løsninger. Prosjektet ble startet for å øke åpenhet, rettferdighet og effektivitet i hvordan mannskap blir tildelt flyvninger, samtidig som man gir dem bedre innsikt og mulighet til å påvirke egen turnus. Fløy er designet for både mobil og nettbrett og fungerer som et daglig operativt verktøy for piloter og kabinbesetning. Mobilappen støtter visning av turnus, forespørsler, innsjekk, kommunikasjon og varsler, mens iPad-løsningen erstatter trykte passasjerlister med en digital, setebasert oversikt for bruk om bord. Plattformen legger grunnlaget for bedre ressursutnyttelse, færre feil og økt tilfredshet blant mannskapet.
Role
At Norse Coders, I led the end-to-end UX/UI design of Fløy, taking it from early concept sketches to a production-ready mobile and iPad app used by pilots and cabin crew. Working closely with product managers and engineers, I translated complex operational requirements into clear, usable experiences, redesigning the externally dependent roster system as a mobile-first workflow and replacing paper-based in-flight operations with an iPad-based digital manifest. By establishing a consistent visual language and development-ready design foundations, the project improved transparency and efficiency in daily crew operations while laying the groundwork for future feature expansion and data-driven improvements.
EN
Fløy is Norse Atlantic Airways’ first in-house crew roster application, created to replace fragmented and opaque rostering workflows previously handled through external tools and paper-based processes. The project was initiated to improve transparency, fairness, and efficiency in how crew members are assigned to flights, while giving them better visibility and influence over their schedules. Designed as a mobile and tablet experience, Fløy serves as a daily operational hub for pilots and cabin crew. The mobile app supports roster viewing, requests, check-in, communication, and notifications, while the iPad experience replaces printed passenger manifests with a digital, seat-based overview for in-flight service. Together, the platform aims to increase crew utilization, reduce operational friction, and improve overall crew satisfaction.
NO
Fløy er Norse Atlantic Airways sin første interne app for bemanningsplanlegging, utviklet for å erstatte fragmenterte og lite transparente arbeidsprosesser basert på eksterne systemer og papirbaserte løsninger. Prosjektet ble startet for å øke åpenhet, rettferdighet og effektivitet i hvordan mannskap blir tildelt flyvninger, samtidig som man gir dem bedre innsikt og mulighet til å påvirke egen turnus. Fløy er designet for både mobil og nettbrett og fungerer som et daglig operativt verktøy for piloter og kabinbesetning. Mobilappen støtter visning av turnus, forespørsler, innsjekk, kommunikasjon og varsler, mens iPad-løsningen erstatter trykte passasjerlister med en digital, setebasert oversikt for bruk om bord. Plattformen legger grunnlaget for bedre ressursutnyttelse, færre feil og økt tilfredshet blant mannskapet.
Role
At Norse Coders, I led the end-to-end UX/UI design of Fløy, taking it from early concept sketches to a production-ready mobile and iPad app used by pilots and cabin crew. Working closely with product managers and engineers, I translated complex operational requirements into clear, usable experiences, redesigning the externally dependent roster system as a mobile-first workflow and replacing paper-based in-flight operations with an iPad-based digital manifest. By establishing a consistent visual language and development-ready design foundations, the project improved transparency and efficiency in daily crew operations while laying the groundwork for future feature expansion and data-driven improvements.
01
01
Crew Survey & Interviews for
Norse FLØY
Crew Survey & Interviews for
Norse FLØY
In March 2025, an online survey was conducted to evaluate overall satisfaction with the current rostering experience among Norse crew members. Responses were collected from 539 crew members based in Europe and North America. Approximately 70% of respondents were cabin crew and 30% were pilots, with around two-thirds having more than six years of flight experience. The survey focused on understanding their existing rostering experience prior to the introduction of the in-house solution.
In March 2025, an online survey was conducted to evaluate overall satisfaction with the current rostering experience among Norse crew members. Responses were collected from 539 crew members based in Europe and North America. Approximately 70% of respondents were cabin crew and 30% were pilots, with around two-thirds having more than six years of flight experience. The survey focused on understanding their existing rostering experience prior to the introduction of the in-house solution.
01
Crew Survey & Interviews for
Norse FLØY
In March 2025, an online survey was conducted to evaluate overall satisfaction with the current rostering experience among Norse crew members. Responses were collected from 539 crew members based in Europe and North America. Approximately 70% of respondents were cabin crew and 30% were pilots, with around two-thirds having more than six years of flight experience. The survey focused on understanding their existing rostering experience prior to the introduction of the in-house solution.
Users Rank
Cabin Crew
285
Purser
95
Captain
70
First Officer
65
Second Officer
24
Purser
95
Users Bases
London
192
Oslo
135
New York
118
Paris
94
Crew
Experience Levels
Survey Objectives
Survey Objectives
The goal of the survey was to understand how crew members currently use the external rostering tool, CrewConnex, including usage frequency, core features, and key pain points. These insights were used to identify gaps in the existing experience and to inform the feature definition and prioritization of the future in-house rostering app.
The goal of the survey was to understand how crew members currently use the external rostering tool, CrewConnex, including usage frequency, core features, and key pain points. These insights were used to identify gaps in the existing experience and to inform the feature definition and prioritization of the future in-house rostering app.
Follow-up In-depth Interviews
Follow-up In-depth Interviews
To complement the survey results, six crew members representing different roles and base locations were interviewed. During the sessions, participants walked through their typical workflows while using the CrewConnex app, enabling observation of actual usage patterns, frequently used features, and common workarounds.
To complement the survey results, six crew members representing different roles and base locations were interviewed. During the sessions, participants walked through their typical workflows while using the CrewConnex app, enabling observation of actual usage patterns, frequently used features, and common workarounds.
01
Inefficient paper-based
in-flight workflows
Efficiency
02
Reliance on third-party apps
to support personal needs
Consolidation
03
Complexity in scheduling and
lack of clear structure
Structuring
Paper-based cabin service workflows limited situational awareness and slowed down in-flight service, especially when handling last-minute changes.
Crew relied on multiple third-party apps to support their daily work, revealing the need for a single, integrated app that could replace fragmented tools.
Crew members felt that personal preferences were not reflected in flight assignments, leading to a lack of perceived fairness and transparency in the rostering process.
02
02
Design Approach
& Key Solutions
Crew Survey & Interviews for
Norse FLØY
Based on the identified problems and research insights, the project introduced two complementary product experiences, Fløy Mobile and Fløy Tablet, supported by an evolving design system to ensure consistency and scalability across platforms.
Based on the identified problems and research insights, the project introduced two complementary product experiences, Fløy Mobile and Fløy Tablet, supported by an evolving design system to ensure consistency and scalability across platforms.
02
Design Approach
& Key Solutions
Based on the identified problems and research insights, the project introduced two complementary product experiences, Fløy Mobile and Fløy Tablet, supported by an evolving design system to ensure consistency and scalability across platforms.
03
03
Fløy iPad —
In-flight Operations & Digital Manifest
Fløy iPad —
In-flight Operations & Digital Manifest
Fløy iPad is designed to support in-flight operations by replacing paper-based workflows with a digital, service-first manifest. The experience prioritizes fast situational awareness and operational efficiency during flight preparation and cabin service.
Fløy iPad is designed to support in-flight operations by replacing paper-based workflows with a digital, service-first manifest. The experience prioritizes fast situational awareness and operational efficiency during flight preparation and cabin service.
Service-first digital manifest and cabin overview
Service-first digital manifest and cabin overview
The digital manifest was structured around the most critical in-flight information, enabling cabin crew to quickly understand passenger volume, cabin class distribution, and anticipated assistance needs before and during the flight. This provides a clear operational overview at the moment it is most needed.
The digital manifest was structured around the most critical in-flight information, enabling cabin crew to quickly understand passenger volume, cabin class distribution, and anticipated assistance needs before and during the flight. This provides a clear operational overview at the moment it is most needed.
Seat-map–driven workflows aligned with crew movement
Seat-map–driven workflows aligned with crew movement
Interactive seat maps and passenger lists support visually intuitive service delivery. Key SSRs and pre-ordered meals are surfaced at the seat level, with layouts segmented by cabin class and seating zones to match real crew workflows. The interface can be flipped to align with serving direction, optimizing movement and reducing cognitive load during service.
Interactive seat maps and passenger lists support visually intuitive service delivery. Key SSRs and pre-ordered meals are surfaced at the seat level, with layouts segmented by cabin class and seating zones to match real crew workflows. The interface can be flipped to align with serving direction, optimizing movement and reducing cognitive load during service.
Before | Printed manifest
Before | Printed manifest
After | Digital manifest
After | Digital manifest
Contextual passenger data for personalized service
Contextual passenger data for personalized service
Beyond operational data, the iPad experience surfaces contextual passenger information such as special occasions, travel history with Norse, and service notes. This enables cabin crew to deliver more personalized and human-centered service, supporting both immediate service quality and long-term customer loyalty.
Beyond operational data, the iPad experience surfaces contextual passenger information such as special occasions, travel history with Norse, and service notes. This enables cabin crew to deliver more personalized and human-centered service, supporting both immediate service quality and long-term customer loyalty.
04
04
Fløy Mobile —
Crew Rostering & Daily Operations
Fløy Mobile —
Crew Rostering & Daily Operations
Fløy Mobile is designed as the primary touchpoint for crew rostering and daily operational planning. The experience focuses on improving transparency, responsiveness, and crew agency by restructuring how schedules, actions, and preferences are surfaced and managed.
Fløy Mobile is designed as the primary touchpoint for crew rostering and daily operational planning. The experience focuses on improving transparency, responsiveness, and crew agency by restructuring how schedules, actions, and preferences are surfaced and managed.
Consolidated communication and crew coordination
Consolidated communication and crew coordination
To reduce reliance on third-party tools, crew communication was integrated directly into the app. Crew members can chat with colleagues, optionally share rosters, compare schedules, and coordinate swaps within a single platform, consolidating workflows that were previously fragmented across multiple apps.
To reduce reliance on third-party tools, crew communication was integrated directly into the app. Crew members can chat with colleagues, optionally share rosters, compare schedules, and coordinate swaps within a single platform, consolidating workflows that were previously fragmented across multiple apps.
Activity types | Category-specific type and description
A | Chat
A | Chat
B | Activity Detail
B | Activity Detail
C | Request
C | Request
D | Preferences
D | Preferences
E | More
E | More
Preference-driven request flows for transparent rostering
Preference-driven request flows for transparent rostering
The request flow was redesigned to better reflect individual preferences and personal constraints. Crew members can explicitly set and adjust flight preferences, enabling more objective and transparent scheduling decisions by crew planners. These preference categories were defined in close collaboration with experienced pursers to ensure they reflect real operational needs and crew expectations.
The request flow was redesigned to better reflect individual preferences and personal constraints. Crew members can explicitly set and adjust flight preferences, enabling more objective and transparent scheduling decisions by crew planners. These preference categories were defined in close collaboration with experienced pursers to ensure they reflect real operational needs and crew expectations.
